Founder Eric Gordon

Eric Gordon Sr is the Founder and Operator of E3 Basketball Academy and a lifelong leader in basketball development whose impact has shaped generations of athletes in Indianapolis and beyond. His passion for the game began at Municipal Gardens in Indianapolis, where he first developed his skills while participating in local recreational leagues. Growing up in Washington Township, Gordon was a multi sport athlete, competing in basketball, football, and track, building the competitive foundation that would define his future.

He attended Westlane Middle School and North Central High School, where he quickly established himself as one of the top players in the state. At North Central, Gordon averaged an outstanding 21.9 points per game and earned All Marion County honors in consecutive seasons. His excellence also earned him All Sectional, All Regional, All Semi State, and All State recognition, solidifying his reputation as an elite high school athlete.

Gordon continued his playing career at Liberty University, where he was a standout performer. He averaged 18.9 points per game and earned the respected Mr. Clutch honor three consecutive years, a reflection of his leadership and ability to perform in critical moments. He also finished second in team MVP voting for two straight seasons in the Mason Dixon Athletic Conference during the early 1980s. He graduated from Liberty University in 1985 with a Bachelor of Science Degree in Political Science and Business Administration, with a minor in Religion.

Following college, Gordon built a successful professional career in the pharmaceutical industry, where he worked for more than 30 years as a sales representative and regional sales manager. His greatest strength as a leader was his ability to bring out the best in people and help them achieve more than they believed possible.

In addition to his professional career, Gordon dedicated more than 30 years to coaching youth basketball throughout Central Indiana, including Municipal Gardens, Rim Rattlers, Jewish Community Center, and Panther Youth Basketball. He also played a critical role in developing his three sons, Eric Jr, Evan, and Eron.

Through E3 Basketball Academy, Eric Gordon Sr continues his lifelong mission of helping athletes improve, grow, and reach their full potential.

Eron Gordon is a basketball leader, mentor, and visionary dedicated to developing athletes and creating meaningful opportunities through the game. As the President of E3 Basketball Academy, he has built a reputation as one of the most active and impactful youth basketball figures in the Midwest, combining high level playing experience with a deep passion for teaching and leadership.

Gordon’s basketball journey began at the collegiate level, where he played two years at Seton Hall University before continuing his career at Valparaiso University, where he competed for four years. His time at Valparaiso helped shape his leadership, discipline, and understanding of the game at an elite level. In 2022, his professional aspirations were realized when he was drafted into the NBA G League, marking a major milestone in his career. He also represented the Bahamas National Team, competing internationally and gaining valuable experience on the global stage.

Following his playing career, Gordon quickly transitioned into leadership and development roles within the game. He served as a team assistant for the Indiana Fever, gaining experience within a professional basketball organization and further expanding his knowledge of team operations and player development. He has also spent the past three years as a trainer with E3 Basketball Academy, helping develop hundreds of athletes and preparing them for success both on and off the court.

As President of E3 Basketball Academy, Gordon has hosted more than 40 basketball camps across the country, impacting over a thousand youth athletes. His camps focus not only on skill development, but also confidence, leadership, and character. His commitment to growth and opportunity extends beyond camps.

Gordon is also the founder of the Indianapolis Wolves Women’s Professional Basketball Team, which competes in the New Vision Women’s Basketball Circuit. Through the Wolves, he has created professional opportunities for women athletes while building a competitive and respected organization.

In addition, he serves on the advisory board of AAU, contributing to the future of youth basketball. He is also the founder of the Eron Gordon Foundation, a nonprofit organization dedicated to empowering youth through basketball, education, and mentorship.

Through his leadership, experience, and vision, Eron Gordon continues to make a lasting impact on basketball and the next generation of athletes.

Jessica Willock is a dedicated strength and conditioning coach and youth development leader who has been an integral part of E3 Basketball Academy for more than 10 years. Known for her passion, energy, and commitment to helping young athletes grow, she plays a key role in developing the physical foundation, confidence, and overall wellness of athletes within the program.

At E3 Basketball Academy, Jessica leads much of the strength and conditioning and recovery programming, working primarily with younger athletes from kindergarten through middle school. She focuses on teaching proper movement, mobility, balance, and body control, helping athletes build strong fundamentals that will support their long term athletic development. Her approach emphasizes injury prevention, functional strength, and helping young players learn how to move efficiently and safely while improving their overall performance.

In addition to her work at E3, Jessica brings more than 20 years of experience working with youth throughout the community. She has worked in a variety of facilities, including the YMCA and other youth centered programs, where she has helped children stay active, healthy, and confident. Her experience across these organizations has allowed her to impact hundreds of young people and families throughout Central Indiana.

Jessica’s journey with E3 Basketball Academy began through her own children, both of whom played high school basketball. She became involved by helping with their strength, conditioning, and mobility training, and quickly discovered her passion for helping all young athletes reach their potential. Her commitment and leadership led her to take on a larger role within the academy, where she has now served athletes and families for over a decade.

In addition to her work with youth, Jessica also served as the Head Trainer for the Indianapolis Wolves Women’s Professional Basketball Team, where she oversaw player strength, conditioning, and recovery. Her work helped support professional athletes in performing at their highest level.

Jessica Willock remains committed to helping athletes grow stronger, healthier, and more confident, and continues to play a vital role in the mission and success of E3 Basketball Academy.